The best solution to sell a Rolex watch is to sell it to someone that you trust; this is my preferred solution.
Someone who may have admired your watch from afar while the watch was in your possession.
You can let your friends know that you are selling your watch and see if they are interested in buying it from you.
You should ask for a price closer to the second hand retail price.
A watch worth $10,000 on Chrono24 can be sold to your friend for $9,000. If you sell your watch to your friend, you'll both benefit with a fair price for a Rolex.
The financial transaction will be more secure since it is your friend
and you trust him. They may also buy a pre-owned Rolex from you because they trust you.
One of the downsides of selling your watch to a friend is the fact that you will remain connected to the watch. You will be called by your friend if anything goes wrong so you can sort it out.
Your friend will eventually comeback to you and tell you there is something wrong with his/her watch, regardless if it's a year, a month, or five years down the line.
Following this you will encounter the dreaded pause where they suggest you should do something about it.
You never relinquish your responsibility on a watch you sell to a friend.
Although it is a strange thing, I have witnessed it many times. In the worst case scenarios, friendships have been strained by such transactions.
To avoid this situation, be clear and upfront with your friend before the transaction.
Tell your friend that his watch will need service. He will need to send the watch to an authorized Rolex service centre when it needs to be serviced.
Rolex service costs between $800 and $1000, and that's the responsibility that goes along with owning a Rolex watch.